Producing a new brand of ice cream by the name of amoré, the packaging and billboard campaign were made for this piece.
The objective was to design a new and fresh typeface with a solid concept, here being tribal tattoos. The process involved research and inspiration, sketches, re-tracing with Illustrator, and finally bringing it to Font Book.
Designed 3 posters for the Urban Forest Project of San Francisco.
Selected to be produced for the Urban Forest Project in San Francisco and exhibited at the Academy of Art University Spring Show 2009.


The objective was to re-brand RVCA with a fresh look. All aspects of the brand including the logo, stationery, environmental signage, catalogs, shopping tags, bags, magazine and billboard ads, and the website were re-designed for this project.
Exhibited at the Academy of Art University Spring Show 2009.